Your marketing feels messy because your business outgrew it. Let's fix that.
You've outgrown hustle marketing and it's costing you the clients who should already be saying yes.
You’re not lost, you’re expanding. Your marketing just hasn’t caught up.
You’ve built something incredible.
You’re experienced, established, and more than capable.
But your marketing?
It still reflects an older version of you, the one who relied on instinct, hustle, and whatever idea you could whip up between client calls.
Now you're craving more:
A clear direction you can lead with
Messaging that reflects your actual level of expertise
A strategy that feels intentional, not reactive
Visibility that brings in the right, ready-to-invest clients
And systems that support you, instead of draining you
This isn’t about doing more.
It’s about elevating who you are in the market.
MARKETING SIMPLIFIED
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NOW BOOKING
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MARKETING SIMPLIFIED ✹ NOW BOOKING ✹
You want direction.
And you want your time back.
Imagine marketing that feels:
Clear instead of chaotic
Strategic instead of scattered
Aligned instead of hustled
Liberated instead of draining
Supported instead of heavy
Your next level isn’t about posting more content.
It’s about stepping into the CEO version of you that’s been trying to break through.
That’s where I come in. This isn't a fantasy. This is what happens when your marketing has a backbone.
You Want Clarity.
Hi, I’m SHAY
MARKETING COACH & STRATEGIST FOR WOMEN WHO’VE OUTGROWN 'JUST POST MORE.’
I work with established women who’ve outgrown their DIY era and want clarity, strategy, and a marketing identity that finally reflects their brilliance.
I don’t do volume.
I don’t do “just post more.”
And I definitely don’t do one-size-fits-all visibility hacks.
Here’s what I do:
I calibrate your brand and messaging
I map your marketing direction with precision
I build your marketing ecosystem
I integrate AI-powered tools to save you HOURS
I return you to your CEO energy
You get the clarity.
The direction.
The strategy.
And the systems that support your growth, without burning you out.
With With Me
It’s a recalibration.
I’m not here to hand you another “proven system” you’ll abandon by next month.
I’m here to cut through the chaos: the tabs, the drafts, the overthinking and rebuild your marketing from the ground up.
That post you’re second-guessing?
That launch that’s burning you out?
That brand voice that’s 3 versions behind who you are now?
We fix all of it with strategy that’s built for your brain, not borrowed from the internet.
I’ll call the out BS.
I’ll find the signal.
And I’ll hold you to the level you keep saying you’re ready for.
Together, we build a marketing machine that matches your genius and doesn’t fall apart when you take a damn break.
Not sure where to start? Most clients begin with the EDGE Audit.
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THE EDGE AUDIT
The EDGE Audit. The Strategic Diagnosis Your Next Level Needs.
Half-Day Marketing Intensive
Because you can’t fix what you can’t see.This isn’t a surface-level audit.
This is a sharp, precise, high-level review of your marketing ecosystem designed to reveal:
- What’s not working
- What’s holding you back
- What opportunities you’re missing
- What needs to evolve to match your next-level identity
This is where you get the truth, the clarity, and the direction you’ve been craving, so you can stop guessing and start leading.
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THE EDGE SPRINT™
A high-impact sprint for the woman ready to elevate her marketing identity and step into fierce clarity and direction.
Inside the Sprint you get:- Your elevated marketing direction
- Clear, powerful messaging
- A simplified marketing ecosystem
- Your priority platforms + visibility pathway
- A 90-day strategic action plan
- Access to your supporting GPT tools (included)
Next Round Starts 2nd Feb.
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THE ESPRESSO
1:1 POWER HOUR. One hour. Zero guessing. Immediate clarity.
Bring your questions, ideas, or confusion, leave with fierce direction and a plan.
Sometimes you don’t need a full strategy, you just need answers, fast. In this 60-minute consult, we’ll zero in on your biggest marketing challenges, sense-check your ideas, and cut through the noise. You’ll walk away with clear next steps, practical advice tailored to your business, and the confidence to move forward without second-guessing. Think of it as a strong shot of clarity and direction, quick, energising, and exactly what you need to keep momentum.
THE EDGE AUDIT
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THE REFRAME
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THE EDGE SPRINT
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THE EDGE AUDIT ✹ THE REFRAME ✹ THE EDGE SPRINT ✹
The EDGE SPRINT
The EDGE Sprint is a two-week 1:1, high-impact recalibration where you and I refine your marketing identity, messaging, ecosystem, and strategy together.
But here’s the part no one else is doing:
You don’t just get the strategy, you get the HOW.
You leave with a clear plan and your own custom GPT built around your brand, your voice, and your direction, so executing your strategy becomes faster, easier, and actually sustainable.
No guesswork.
No overwhelm.
Just the strategy, the structure, and the support system that finally lets you market like the woman you’ve become.
Build the Marketing Ecosystem That Runs Without You.
After working with me, you will feel:
Confident in your message, your strategy, and your direction
Driven because you finally know where you’re going
Fierce because your marketing matches your brilliance
And you’ll gain:
Hours back
Momentum forward
A marketing identity aligned with your next level
Systems that support you
AI assistance that executes your strategy, without you drowning in content creation
This is clarity.
This is direction.
This is freedom.
With an edge.
Guesswork Ends Here
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Now Booking
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Guesswork Ends Here ✹ Now Booking ✹
Who I Work With
You're a [coach/consultant/creative] who's exceptional at what you do, but frustrated by how to market it. You've mastered your craft. Marketing still feels like guesswork.
Nutritionists, wellness professionals & health coaches who want to stand out in a crowded market and translate their real impact into campaigns that attract consistent clients.
Life coaches, consultants & mentors who thrive in one-on-one work but feel invisible online, ready to position themselves as recognised experts with a marketing strategy that scales.
Photographers, designers & creatives whose artistry deserves more than referrals, needing a marketing roadmap that elevates them from “another option” to the go-to choice in their industry.
Service-based businesses from fitness professionals to educators who know they’ve outgrown DIY marketing and want clarity, structure, and a proven strategy to reach the right people.
What Makes This Different?
This isn’t marketing coaching.
It’s strategic recalibration.
It’s identity refinement.
It’s the upgrade your marketing has been waiting for.
This isn’t about showing up more.
It’s about showing up better.
This isn’t about learning AI.
It’s about leveraging tools that support your brilliance, without taking more of your time.
This is marketing for women who lead.
Not women who hustle.
Is Your Marketing Working As Hard You Are?
You put everything into your business, but if your marketing isn’t pulling its weight, you’ll always feel like you’re running uphill. Effort without strategy leads to burnout, not growth. With a clear roadmap, every post, email, and campaign works together to bring in the right clients and move your business forward.
ON THE BLOG
This is where I share bold perspectives, fresh ideas, and practical how-to’s for creative and service-based businesses who want marketing that actually works in the real world. From messaging and positioning to campaigns and content, every post is designed to cut through the noise, spark new ideas, and give you clear steps you can put into play straight away.
MESSY MARKETING BE GONE
No fake scarcity countdowns. Just real-world steps to help you untangle your marketing and actually move the needle. This isn’t some cute worksheet you print and forget.
It’s the moment you start doing things differently and it starts here.