MARKETING STRATEGY
THAT FINALLY FITS
Marketing Coaching and Strategy for Creatives & Service Providers. Helping you build marketing ecosystems that run without burnout.
MARKETING FOR BRILLIANT BRAINS WHO ARE DONE PLAYING SMALL
Let’s call it what it is:
Your business looks successful, but it feels like a grind.
You're stuck between “this works” and “this isn’t working anymore.”
And every time you look for help, you're told to show up more, post faster, shout louder.
It’s not just exhausting. It’s insulting.
You don’t need motivation. You need a system that thinks like you do, strategic, spacious, and smart as hell.
This isn’t about making content.
This is about building a brand that scales without stealing your soul.
Because if your marketing still relies on your presence to work?
You don’t have a strategy. You have a treadmill.
Let’s fix that.
MARKETING SIMPLIFIED
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NOW BOOKING
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MARKETING SIMPLIFIED ✹ NOW BOOKING ✹
You’re brilliant and capable, but pissed off your marketing isn’t happening.
Every time you open Instagram, you’re both inspired and mildly nauseated (or CBF).
It’s time to get out of your own way and stop marketing from maintenance mode.
Reframe Your Marketing Strategy and Market Like The Leader You Are.
MARKETING, REFRAMED
HI, I’M SHAY
YOUR MARKETING COACH & STRATEGIST. . “I KNOW, I KNOW, ANOTHER ‘COACH’ (BUT I DON’T OWN A RING LIGHT OR USE WORDS LIKE “UPLEVEL” SO YOU’RE SAFE.)
I didn’t start out as a polished consultant or a “coach.” I started with questions. Frustration. A roadblock. The hunger to do things differently. Over time, I built frameworks, tried, tested, messy, refined that turned questions into clarity, obstacles into stepping stones, confusion into momentum. And now, I help others do the same.
I’m the Marketing Coach + Strategist who helps service-based businesses turn their expertise into a structured marketing system that compounds over time.
Here’s what I know for sure:
Most business owners aren’t short on effort, they’re short on direction.
You don’t need another download, another to-do list, or another marketing trend to chase.
You need a framework that makes sense of it all, one that connects what you’re already doing, filters the noise, and finally gives your marketing a clear job to do.
Because when you stop guessing and start acting with intention, that’s when things start clicking.
WORK WITH ME
It’s a recalibration.
I’m not here to hand you another “proven system” you’ll abandon by next month.
I’m here to cut through the chaos: the tabs, the drafts, the overthinking and rebuild your marketing from the ground up.
That post you’re second-guessing?
That launch that’s burning you out?
That brand voice that’s 3 versions behind who you are now?
We fix all of it with strategy that’s built for your brain, not borrowed from the internet.
I’ll call the out BS.
I’ll find the signal.
And I’ll hold you to the level you keep saying you’re ready for.
You bring the substance.
I bring the structure.
Together, we build a marketing machine that matches your genius and doesn’t fall apart when you take a damn break.
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THE REFRAME
Four weeks. Total clarity. Real momentum.
You don’t need another brainstorm.
You need a strategy that thinks like you do, fast, sharp, and built for the long game.The Reframe is a done-for-you deep dive into your brand, messaging, and marketing direction designed to snap you out of “what now?” mode and into this is exactly what to do next.
We’re not burning it all down.
We’re reworking what’s already working, but smarter, bolder, cleaner.We’ll rip the guesswork out of your marketing, recalibrate your message to match your current level, and build a real-world roadmap that doesn’t depend on you being online 24/7.
What you walk away with:
→ A brand message that actually sounds like you (but better).
→ A marketing strategy that doesn’t drain your soul.
→ A plan of action you’ll actually follow because it’s built around how you operate best.You’ve outgrown scrappy.
Let’s make sure your strategy knows it.This is marketing, reframed.
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THE EDGE ACCELERATOR™
Build the Marketing Ecosystem That Runs Without You
You’re not here for more “coaching.” You’re here to stop being the engine of your own marketing.
The EDGE Accelerator™ is a 4-month (8 sessions) co-created ecosystem build for creatives and service-based business owners who’ve outgrown content calendars, launch scrambles, and duct-taped funnels.
This is coaching meets strategy meets light implementation where we build the infrastructure with you, not just talk about it.
You walk away with a custom marketing ecosystem that connects your content, offers, and client journey and actually runs without you.
We’re not playing in theory.
We’re auditing what exists, building what’s missing, and implementing what sustains.By the end?
You won’t just have a plan.
You’ll have a system. -
MARKETING ESPRESSO SHOT
Got a million ideas but no idea which ones will actually move the needle? A 1hr consult with me is your chance to hit pause, get clear, and walk away with practical steps you can act on right now. Whether it’s fine-tuning your messaging, mapping a campaign, or sense-checking your marketing mix, this session is all about clarity. Think of it as a strategy espresso shot, quick, sharp, and energising.
THE EDGE ACCELERATOR
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THE REFRAME
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MARKETING ESPRESSO
THE EDGE ACCELERATOR ✹ THE REFRAME ✹ MARKETING ESPRESSO
THE EDGE ACCELERATOR
You don’t need more content.
You need a system that connects the dots.
If your business only moves when you do, you’re not scaling. You’re surviving.
You’ve built something real. Your brand works. But right now, it’s being powered by you, your energy, your creativity, your effort instead of an ecosystem that compounds.
The EDGE Accelerator is where we fix that. This isn’t another messaging bootcamp or funnel course. It’s the strategic architecture that makes your marketing self-sustaining.
Build the Marketing Ecosystem That Runs Without You.
HOW I CAN HELP
CLARITY
Define what sets you apart.
We start by cutting through the noise and uncovering the unique positioning, message, and audience insights that make your business the obvious choice. This is your foundation because without clarity, everything else is guesswork.
STRATEGY
Build the roadmap.
Next, I create a practical, step-by-step plan that aligns your goals with the exact tactics that will get you there. No jargon, no overwhelm, just a clear track to follow.
MOMENTUM
Put it into action.
With the roadmap in place, you’ll know what to prioritise week by week. I equip you with the tools, structure, and ongoing support you need to move forward with confidence (and finally see results stack up).
WHO I WORK WITH
I work with creative entrepreneurs and service-based business owners who are exceptional at what they do , but frustrated with how to market it. You’ve mastered your craft, yet marketing still feels like guesswork: your message isn’t clear, your audience isn’t growing, or your marketing efforts feel scattered instead of strategic.
Nutritionists, wellness professionals & health coaches who want to stand out in a crowded market and translate their real impact into campaigns that attract consistent clients.
Life coaches, consultants & mentors who thrive in one-on-one work but feel invisible online, ready to position themselves as recognised experts with a marketing strategy that scales.
Photographers, designers & creatives whose artistry deserves more than referrals, needing a marketing roadmap that elevates them from “another option” to the go-to choice in their industry.
Service-based businesses from fitness professionals to educators who know they’ve outgrown DIY marketing and want clarity, structure, and a proven strategy to reach the right people.
I help ambitious small business owners replace uncertainty with a clear marketing strategy giving you the tools, positioning, and confidence to grow your business and build a brand that lasts.
IS YOUR MARKETING WORKING AS HARD YOU ARE?
You put everything into your business, but if your marketing isn’t pulling its weight, you’ll always feel like you’re running uphill. Effort without strategy leads to burnout, not growth. With a clear roadmap, every post, email, and campaign works together to bring in the right clients and move your business forward.
Guesswork Ends Here
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Now Booking
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Guesswork Ends Here ✹ Now Booking ✹
ON THE BLOG
This is where I share bold perspectives, fresh ideas, and practical how-to’s for creative and service-based businesses who want marketing that actually works in the real world. From messaging and positioning to campaigns and content, every post is designed to cut through the noise, spark new ideas, and give you clear steps you can put into play straight away.
MESSY MARKETING BE GONE
No fake scarcity countdowns. Just real-world steps to help you untangle your marketing and actually move the needle. This isn’t some cute worksheet you print and forget.
It’s the moment you start doing things differently and it starts here.