Crafting a Marketing Strategy That Actually Works - And Feels Like You.
I help creative service providers and coaches confidently communicate what makes them different - so their dream clients finally ‘get it.”
I’m not here to
give you another
content calendar
or a “just post it”
pep talk.
I’m here to help you actually figure out what makes your brand different—and build a marketing strategy that feels aligned, un-copyable, and a little bit rebellious (in the best way).
At Shay Bianco Consulting, I blend strategy, psychology, and bold creative thinking to help small business owners and creative service providers step into the spotlight with a message that’s unmistakably theirs.
I believe the best marketing doesn’t just tell people what you do—it makes them feel something.
3 ways to seriouly uplevel your brand & business
Discover Your Unique Edge
Go from feeling overwhelmed and unsure of how to express your value to confidently showing up with messaging that not only feels authentic but has your audience saying, ‘I need this!’ It’s about finally having a business that feels aligned and true to you.’
Quarterly Marketing Plans
A Quarterly Marketing Plan will get you up to speed on what to focus on, why it matters, and (this is a doozy) HOW to get it done in easy-to-execute steps — all in a way that suits your audience, your biz, and your lifestyle.
Customised Marketing Strategy
You’ll go from feeling scattered and overwhelmed by the ‘WHAT NOW?’ to having a crystal-clear plan that empowers you to take decisive action. No more second-guessing—just confidence in knowing where you’re headed and why every move counts.
Marketing & Positioning
Strategist
Shay Bianco
Why Shay?
I make marketing free clear, doable and totally aligned with YOU. With a strategic brain and creative edge, I help you find what makes your brand stand out - and show if off in a way that feels natural, not forced. Just smart strategy that actually works.
MAKING YOUR BRAND IMPOSSIBLE TO IGNORE ✷ DISCOVER YOUR UNIQUE EDGE ✷ MARKETING STRATEGIES THAT CUT THROUGH ✷
MAKING YOUR BRAND IMPOSSIBLE TO IGNORE ✷ DISCOVER YOUR UNIQUE EDGE ✷ MARKETING STRATEGIES THAT CUT THROUGH ✷
HELPING SERVICE-BASED BUSINESSES FIND THEIR UNIQUE EDGE &
MARKET WITH CONFIDENCE.
Marketing isn’t about showing up everywhere—it’s about showing up the where it matters.
The truth? Most small business owners waste time chasing visibility like it’s the answer to everything. But visibility without strategy is just noise. More posts, more trends, more busywork—none of it matters if your message isn’t landing.
Your brand deserves more than a cookie-cutter roadmap. It needs a marketing strategy that plays to your strengths, speaks to the right people, and actually drives growth.
“OMG, this is AMAZING!!!”
So flawed by the detail and effort you’ve put in , thank you!! So much amazing info. I can’t wait to dive in and getting started.”
JESS- JESS GALAGHER PHOTOGRAPHY
“Shay helped me clarify my position in the market”
Like most small biz owners wearing all the hats, marketing was always a panic social post here and there with no strategy & always being rushed & stressful! Working with Shay helped me clarify my position in the market, what my brand voice is, who I want to serve & she put together a very thorough Strategy Marketing Plan for me!! It included SWOT analysis, opportunities outside the square, tonnes of amazing social story posts with examples and more!! Shay has helped me (social) post with purpose and opened up so many marketing ideas to me all I have to do now is prioritize and execute in a calm purposeful PLANNED manner! Highly recommend for small biz people with marketing overwhelm!
SEZ - BAYSIDE MAKERS
Before I began working with Shay I felt completely overwhelmed with the launch of our new venue”
Shay was a great, she listened, shared her knowledge and ideas and put together an awesome event plan for us very quickly. It was really easy to follow with steps/timeline so I didn’t get lost and was able to get everything done in time. Running a small business is really tough because you need to be and do a lot of things, so having an expert like Shay on our team was invaluable and I wouldn’t hesitate to use her marketing expertise again.
KATHERINE - ACRO KIDS
“Shay packed so much VALUE into that 60 minutes.”
“I had a meeting with this marketing superstar right before both of us left for holidays. Shay packed so much value into that 60 minutes that my hand was score from taking notes. Looking for someone down to earth and lovely to help with your marketing - look no further. Shay made a newbie like me feel super supported.”
GERI - THE SLEEP COLLECTIVE
✷ MARKET YOUR WAY ✷ ZERO BS ✷ CUSTOMISED MARKETING FOR YOU ✷ MARKET YOUR WAY ✷ ZERO BS ✷ CUSTOMISED MARKETING FOR YOU ✷
✷ MARKET YOUR WAY ✷ ZERO BS ✷ CUSTOMISED MARKETING FOR YOU ✷ MARKET YOUR WAY ✷ ZERO BS ✷ CUSTOMISED MARKETING FOR YOU ✷
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The Marketing Mix Tape Magazine is your go-to playlist for killer marketing advice, tips, trends, and a dash of pop culture goodness every month. Think of it as your backstage pass to the coolest marketing insights and some small business marketing efforts to try that don’t cost any money. Ready to hit play?
