The go-to
marketing blog.

The small business owner’s go-to resource for all things marketing and business.

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Boost Your Brand With These 4 Powerful Touchpoints

If you’ve hit a slow period, I’m sure you’re very tempted to lay on the couch and Netflix it up, but then you realise that’s probably not the best idea (although give yourself a day to sloth and then get on with it).

So, what do you work on?

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What To Work On When It’s A Slow Period.

If you’ve hit a slow period, I’m sure you’re very tempted to lay on the couch and Netflix it up, but then you realise that’s probably not the best idea (although give yourself a day to sloth and then get on with it).

So, what do you work on?

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Gen Z Broke The Marketing Funnel

Gen Z has disrupted the traditional marketing funnel, which use to follow a linear customer journey from awareness to purchase and if you’re marketing your business to Gen Z (Anyone born between 1997 and 2012 ages 12yrs-27yrs) you need to adapt your strategies.

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5 ways to find content ideas.

Staring at a blank screen, feeling like your brain's turned to mush when it comes to content ideas? I've been there, friend. It's like the creative well has run dry. But here's the thing: content inspiration is all around you, just waiting to be tapped.

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Promotion is only a small part of marketing.

Before you embark on the promotional dance, take a step back. Set the stage, ensure the price is right, find your business's favourite hangout, and then let the promotional festivities begin. Because, in the world of marketing, the real magic happens when you've crafted a comprehensive strategy that goes beyond the surface-level dazzle.

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What Season of Business are you in?

There are a lot of different marketing channels out there, and it can be hard to know where to start. But if you're looking for a long-term, sustainable way to grow your business, I encourage you to consider organic marketing.

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Organic Marketing To The Rescue

There are a lot of different marketing channels out there, and it can be hard to know where to start. But if you're looking for a long-term, sustainable way to grow your business, I encourage you to consider organic marketing.

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Your business secret weapon - a CEO day.

Your own business is important, just as important as your clients. Meaning it’s important to set aside time just like you do for your clients. Introducing the power of a CEO day.

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