Boost Your Brand With These 4 Powerful Touchpoints

You’ve probably heard the saying, "Your brand isn’t just your logo." It’s a common mantra in the marketing world, but it’s worth repeating—especially when it comes to your brand touch points.

So, have you looked at your brand touch points lately? Are you using them as effectively as possible? Because, let's be honest, nobody wants to be an unforgettable brand. Your touchpoints are there to help you stand out, be chosen, and most importantly, be remembered.

Seth Godin once said, “A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a customer’s decision to choose one product or service over another.” This couldn’t be more true. Your brand isn’t just about what you offer; it’s about how you make people feel at every interaction they have with your business.

But here's the thing: Every brand has a similar bunch of brand touch points. These are the moments when someone interacts with your brand—whether it’s through your marketing materials, social media posts, website, packaging, or even your invoices. Each touchpoint is a chance to make a positive impression, so let’s explore four powerful touch points that will boost your brand and make you more memorable.

1. Website: Your Digital Storefront

Your website is often the first stop for potential customers. It’s not just about being functional; it needs to be inviting and easy to navigate. This is your digital storefront, so it should reflect the best of your brand. Think about it: How can you make a customer’s website experience more interesting? A list of facts and features gets a little samey after a while, especially if they’re on their third or fourth website.

Here’s a tip: Don’t just copy what others have done. Instead, present your information differently. Maybe consider a video slideshow, animation, or text paired with icons. Make your website an experience, not just a resource.

2. Onboarding Process: From Lead to Client

The onboarding process is crucial—it’s where you turn a lead into a client. Typically, it involves signing a contract, making a payment, and informing the client about how you work. But don’t overlook this as just paperwork. The way you handle onboarding says a lot about your values.

Remember, every client is new and unfamiliar with your process. To make the experience smooth and comfortable, map out every step from lead to booked client. Highlight where you’ll need information from them or where you need to share details. A seamless onboarding process not only sets the tone for your working relationship but also leaves a lasting impression.

Enhance the onboarding process by creating a welcome package that includes personalised video message explaining the next steps, a detailed FAQ document, and a small branded gift. This not only sets a professional tone but also makes the client feel valued from the start.

3. Customer Service: The Lifeline of Your Business

As a small business owner or solopreneur, you might not think much about customer service because you handle everything. But customer service is the lifeline of any business. It’s not just about resolving issues; it’s about building strong, lasting relationships with your customers.

In today’s world, where word-of-mouth and online reviews can make or break a business, delivering exceptional service ensures that your customers keep coming back—and that they recommend you to others. Don’t underestimate the power of a friendly, helpful interaction. It can be the difference between a one-time buyer and a lifelong customer.

Here’s a tip: Implement a follow-up system where customers receive a satisfaction survey after every interaction. Use their feedback to continually improve your service and show them you’re listening. Also, consider offering a loyalty program that rewards repeat customers for their continued business.

4. Post-Sale Experience: Keep the Connection Alive

The post-sale stage often gets overlooked because we’re so focused on attracting and converting new customers. But the relationship shouldn’t stop once the sale is complete. In fact, this is where you can really shine.

A great post-sale experience could be as simple as a beautiful booklet that relates to what they’ve bought. For example, if you create ceramics, a booklet with images and text showing the handmade process would be a lovely touch. It shows your customer how much care goes into each item and reinforces the value of their purchase.

The goal is to make your customer experience a positive and memorable one. This not only increases the likelihood that they’ll come back but also helps turn one-time purchasers into regular, repeat customers.

Here’s a tip: After a sale, send a thank-you email with a discount code for their next purchase. Include a personalized note or a behind-the-scenes video showcasing the making of their purchased product. This keeps the customer engaged and increases the likelihood of repeat business.

Final Thoughts

Your brand touch points are your opportunities to create memorable, positive experiences for your customers. By focusing on your website, onboarding process, customer service, and post-sale experience, you can boost your brand and make sure you’re the one they choose—and remember—over the competition. After all, in a world full of choices, it’s the memorable brands that win.

Ready to take your brand to the next level? Don’t just stop at touchpoints—let's map out a comprehensive 90 Day Marketing Plan tailored to your business needs. Whether you're launching a new product, refining your brand, or driving customer engagement, a strategic plan will help you smash your goals.

Click here to get started with your customized 90 Day Marketing Plan now and watch your business grow.