What To Work On When It’s A Slow Period.
If you’ve hit a slow period, I’m sure you’re very tempted to lay on the couch and Netflix it up, but then you realise that’s probably not the best idea (although give yourself a day to sloth and then get on with it).
So, what do you work on? Below are some ideas to keep your productivity levels up and your business thriving.
CLEAN UP THE BACK END OF YOUR BUSINESS.
I don’t know about you but I’m always behind on cleaning up my books. So I like to take some time each month to clean up my books and upload any invoices or receipts that I have. I also keep a budget spreadsheet so that I can keep track of my goals.
UPDATE YOUR WEBSITE
It’s good practice to keep your website updated regularly. You could be rereading your copy to make sure that it still makes sense for your ideal client. You could be updating your client testimonials section.
WORK ON A NEW FREEBIE FOR YOUR IDEAL CLIENTS.
Freebies have been the number one way that I have been able to grow my mailing list. Freebies are something that you create for your ideal clients, usually a PDF, that gives them free knowledge. For example, I have a 25 FREE Marketing Tactics To Try and of course the Mix Tape If you need help with coming up with an ideas, ask your audience on social media or of course I can help.
BRAINSTORM A NEW OFFER
Being an entrepreneur means that new ideas are probably flowing through your head on a daily basis. Take this slow time to build off of those ideas and maybe create a plan of action.
WORK ON YOUR EMAIL MARKETING
Work on a couple of emails and schedule them out. Work on any email automations that your email system offers. i.e. workflows when someone opts into your freebie.
When business slows down, it's more crucial than ever to ramp up your marketing efforts. After all, if potential customers don't know about you, how can they book your services or buy your products?
Take advantage of this downtime to boost your visibility across all channels, whether it's through your website, email marketing, networking events, or collaborations. Engage with your audience by sharing valuable content that showcases your expertise and builds trust.
Staying proactive in your marketing efforts, both online and offline, will keep your business top of mind.
Need some help you get started with your marketing plan. Yell out. You know where to find me :)