I’m here for the ambitious, creative, and brilliant entrepreneurs who deserve more BUZZ, more LEADS, and more SALES.

(Psst — that's you!)

90 Day Marketing Plan

Content Plans

Launch Plans

1:1 Power Hour

Marketing YOUR way ✷ Here for the HOW-tos ✷ Allergic to bullshit ✷

Real talk: Your marketing’s a SHIT SHOW!

Let’s face it, your business doesn’t exist unless people in the real world know about it. Marketing is the OG link between you (your biz) and them (your target clients). So why is it so bloody hard?

You’ve tried your best. You’ve read all the blogs. Listened to all the podcasts. The ‘gurus’ have made it clear what you should do. But they don’t care so much about the doing. Where to actually start. What to say. What the goals are.

So your marketing feels like an overwhelming bucketload of guesswork and wasted time. !

You’re fighting an irresistible urge to chuck it all in!

But you’re here, so you haven’t given in yet. Yay you!

You’re ready to start being consistent and knowing what to say (and where to say it, and when, and how). You’re ready to connect with potential clients and build BUZZ for your biz.

You just need someone to give you a little outside perspective, support, and nudge forward with a clear roadmap.

Oh hey, that’s me!

Let's Do This!

WITH MORE THAN 20 years’ MARKETING EXPERIENCE AND 3 BUSINESSES UNDER MY BELT, I’VE GOTTEN bloody good AT CUTTING THROUGH the crap TO FIGURE OUT WHAT KINDA MARKETING will work FOR YOUR BUSINESS, YOUR AUDIENCE AND YOU.

Shay Bianco here!

Marketing for small businesses
(aka your marketing wing woman)

You got into biz to do the thing that makes you tick (and ideally, get paid for doing it #lifegoals). You’re just having trouble with one thing: How the hell do you get people to pay attention?

Good news for you — the thing that makes me tick is marketing. I’ll deliver the goods with my 20 years of marketing expertise, deep understanding of your capabilities, and big picture thinking so that you can stay focused on your particular brand of genius.

I’m not like other small business marketing consultants, trigger-happy with their ‘signature methods’. When I give you the plan, I’ll walk you through the execution, cheering you on every step of the way.

I got you! Let's Go!

5+ year running a service- based biz ✷ 20+ marketing experience ✷ Studied Marketing & Tourism AND Business Management ✷

How the MAGIC HAPPENS

Book a chat or reach out and let’s see what you need.

Step 1

After our chat, we’ll have a clear focus. If you’re happy to proceed, we’ll book you in for a 90-Day Marketing Plan, a Content Plan, or a Launch Plan etc.

Step 2

Step 3

We sort out the boring bits (as a service-based business owner, you know the onboarding drill).

I’ll dive deep into your brand, learning everything there is to know about your audience, your offers, and your capabilities.

Step 4

I’ll hand over the plan and walk you through how to execute it so you know exactly what you need to do next.

Step 5

But wait, there’s more (yep, I like to overdeliver)

Specialised Expertise

I understand that small business owners wear multiple hats and don’t have a dedicated marketing team. I’m your valued partner and I love creating tailored solutions that address your unique challenges.

Community Building

Community is so damn important in small biz. In the good ol’ days of running my former business, the Kickass Collective, I used to facilitate networking and connections. It’s kinda my superpower, bringing people together to benefit from each other’s zones of genius. I don’t just advocate for the small business life. I LIVE it.

Personalised Approach

You have unique needs. I pride myself on going beyond the generic marketing solutions and dive deep into your business to understand what makes you distinct. This tailored approach ensures you get customised strategies or plans that align with your goals, budget and capabilities.

Extra Mile

I go the extra mile to not only create tailored offerings for you, but also give you the “HOW”, so you walk away feeling confident when executing your strategy or plan.

Let's Start

My Black Book

I collaborate with and refer my clients to some incredibly talented women and I would love to share them with you.

Candice at Design Salad.
Bridging the gap between art and brand strategy to help creatives, foodies and service businesses grow their visibility and impact.
Karlie - Techno Bird
Clever & creative websites
+ sustainable seo services for small & solo businesses
AJ - Amanda Jane Copy
A word-lovin’ SEO website copywriter, copy editor, and copywriting mentor.
Sally - Sally Goodall Photography
A natural light photographer who loves capturing heart-led businesses across the Mornington Peninsula and Melbourne.

FAQs

Short answer, yes.
I specialise in creating marketing strategies for creative service providers. Meaning, I work with service providers in coaching, arts, health, beauty etc.
That’s my zone of genius.
The reason I focus solely on this area is because I believe my unique approach is best suited to service providers in the creative space. I have found that the approach for a service based business is quite different to that of a product based business. There is far more emphasis on the copy and the content strategy. While a product based business tends to focus on sales funnels, abandoned cart automations, retargeting ad campaigns, I focus on the messaging the delivery of service and attracting the right clients.
Our online Marketing Strategy is designed to give you a complete, holistic marketing plan that you can implement yourself. But, that doesn’t mean l leave you high and dry. I’ll give you all the tools you need to plug and play with and I’ll focus on giving you the HOW.
The best result moving forward are when you take ownership of your marketing.
I typically work with brands that have their branding concepts all sorted. I take your branding foundations and work with these to create a strategy and get your brand seen and loved.
Finding the right help can sometimes be the hardest part, but I’ve got you. Book in for a chat and I’ll give you all the A’s to all of your Q’s to help point you in the right direction.
I know that trusting someone with your brand and business is a big deal.
I’ll start off with an initial chat to figure out your needs and set up a time to go through it. Open communication is key.