I’m here for the ambitious, creative, and brilliant entrepreneurs who deserve more BUZZ, more LEADS, and more SALES.

(Psst — that's you!)

Marketing YOUR way ✷ Here for the HOW-tos ✷ Allergic to bullshit ✷

Marketing YOUR way ✷ Here for the HOW-tos ✷ Allergic to bullshit ✷

Marketing that moves.

I dig deep. Like, beneath-the-surface, what’s-your-real-why kind of deep.

Because once we uncover the soul of your brand, everything else becomes easier:
Your messaging clicks.
Your content flows.
Your people find you—and feel you.

Here’s what sets me apart:

  • Human-first strategy. I lead with empathy, intuition, and curiosity—not algorithms.

  • Un-cookie-cutter clarity. I don’t do rinse-and-repeat anything. Every strategy I build is rooted in your voice, your values, and your goals.

  • Campaigns with character. Whether we’re mapping out a launch or refreshing your brand messaging, we’ll make sure your personality shows up with purpose.

Why this matters

In a sea of sameness, your edge is everything.
And if you’re not totally clear on what that is yet—I can help you find it.

We’ll take your big-picture vision and ground it in strategy that actually works. Not just to grow your audience or get more clicks (though we’ll do that too)…


But to build a brand that lasts.

One that sounds like you, feels like you, and makes your people say:
"This is exactly what I’ve been looking for.

WITH MORE THAN 20 years’ MARKETING EXPERIENCE AND 3 BUSINESSES UNDER MY BELT, I’VE GOTTEN bloody good AT CUTTING THROUGH the crap TO FIGURE OUT WHAT KINDA MARKETING will work FOR YOUR BUSINESS, YOUR AUDIENCE AND YOU.

5+ years running a service- based biz ✷ 20+ marketing experience ✷ Studied Marketing & Tourism AND Business Management ✷

5+ years running a service- based biz ✷ 20+ marketing experience ✷ Studied Marketing & Tourism AND Business Management ✷

Shay Bianco Consulting
Shay Bianco Consulting

How the MAGIC HAPPENS

Book a chat or reach out and let’s see what you need.

Step 1

After our chat, we’ll have a clear focus. If you’re happy to proceed, we’ll book you in for a 90-Day Marketing Plan, a Content Plan, or a Launch Plan etc.

Step 2

We sort out the boring bits (as a service-based business owner, you know the onboarding drill).

Step 3

I’ll dive deep into your brand, learning everything there is to know about your audience, your offers, and your capabilities.

Step 4

I’ll hand over the plan and walk you through how to execute it so you know exactly what you need to do next.

Step 5

Shay Bianco Consulting

Shay Bianco here! 

Marketing for small businesses

You got into biz to do the thing that makes you tick (and ideally, get paid for doing it #lifegoals). You’re just having trouble with one thing: How the hell do you get people to pay attention?


Good news for you — the thing that makes me tick is marketing. I’ll deliver the goods with my 20 years of marketing expertise, deep understanding of your capabilities, and big picture thinking so that you can stay focused on your particular brand of genius. 


I’m not like other small business marketing consultants, trigger-happy with their ‘signature methods’. When I give you the plan, I’ll walk you through the execution, cheering you on every step of the way.

FAQs

  • Short answer, yes.

    I specialise in creating marketing strategies for creative service providers. Meaning, I work with service providers in coaching, arts, health, beauty etc.

    That’s my zone of genius.

    The reason I focus solely on this area is because I believe my unique approach is best suited to service providers in the creative space. I have found that the approach for a service based business is quite different to that of a product based business. There is far more emphasis on the copy and the content strategy. While a product based business tends to focus on sales funnels, abandoned cart automations, retargeting ad campaigns, I focus on the messaging the delivery of service and attracting the right clients.

  • Our online Marketing Strategy is designed to give you a complete, holistic marketing plan that you can implement yourself. But, that doesn’t mean l leave you high and dry. I’ll give you all the tools you need to plug and play with and I’ll focus on giving you the HOW.

    The best result moving forward are when you take ownership of your marketing.

  • I typically work with brands that have their branding concepts all sorted. I take your branding foundations and work with these to create a strategy and get your brand seen and loved.

  • Finding the right help can sometimes be the hardest part, but I’ve got you. Book in for a chat and I’ll give you all the A’s to all of your Q’s to help point you in the right direction.

  • I know that trusting someone with your brand and business is a big deal.

    I’ll start off with an initial chat to figure out your needs and set up a time to go through it. Open communication is key.