If you’ve hit a slow period, I’m sure you’re very tempted to lay on the couch and Netflix it up, but then you realise that’s probably not the best idea (although give yourself a day to sloth and then get on with it).

So, what do you work on?

Gen Z has disrupted the traditional marketing funnel, which use to follow a linear customer journey from awareness to purchase and if you’re marketing your business to Gen Z (Anyone born between 1997 and 2012 ages 12yrs-27yrs) you need to adapt your strategies.

Before you embark on the promotional dance, take a step back. Set the stage, ensure the price is right, find your business's favourite hangout, and then let the promotional festivities begin. Because, in the world of marketing, the real magic happens when you've crafted a comprehensive strategy that goes beyond the surface-level dazzle.

There are a lot of different marketing channels out there, and it can be hard to know where to start. But if you're looking for a long-term, sustainable way to grow your business, I encourage you to consider organic marketing.

As a small business owner, you know that marketing your business is essential to your success. But it can also be overwhelming and paralysing, especially if you're not sure where to start.

Talking about ChatGPT. Will it take your job and why you should be using it.