Organic Marketing To The Rescue
So, you're an entrepreneur. You've got a great idea, you've built a service that people love, and you're ready to start growing your business.
But how do you do it?
There are a lot of different marketing channels out there, and it can be hard to know where to start. But if you're looking for a long-term, sustainable way to grow your business, I encourage you to consider organic marketing.
What is organic marketing?
In a nutshell, organic marketing is the process of building relationships with your target audience through unpaid channels. This includes things like social media, blogging, and email marketing. When you do organic marketing right, you can reach people who are already interested in what you have to offer. This means that they're more likely to be receptive to your message and take action.
Why does organic marketing work?
There are a few reasons why organic marketing works so well.
Trust: When people see that you're investing time and effort into creating valuable content, they're more likely to trust you. And trust is essential for building relationships with your target audience.
Relevance: When you use organic marketing channels, you can target your content to your specific audience. This means that your messages are more likely to be relevant to them, which will increase their engagement.
Affordability: Organic marketing is a cost-effective way to reach your target audience. You don't have to pay for ads, so you can focus your budget on creating high-quality content, SEO, blogging etc.
How to do organic marketing
So, now that you know why organic marketing works, you're probably wondering how to do it. Here are a few steps to get you started:
Define your target audience: Who are you trying to reach with your organic marketing? Once you know who your target audience is, you can tailor your content to their interests.
Create valuable content: Your content should be informative, engaging, and relevant to your target audience. If you can create & promote content that people find valuable, they'll be more likely to engage with it and share it with others.
Measure your results: It's important to measure the results of your organic marketing efforts so that you can see what's working and what's not. You can use tools like Google Analytics to track your results.
Optimize your website for search engines: This means using the right keywords and phrases throughout your website so that people can find you when they search for those terms. You can use tools like Google Search Console to help you with this.
Build backlinks: Backlinks are links from other websites to yours. They're a signal to Google that your website is valuable and trustworthy. You can build backlinks by guest blogging, participating in forums, and submitting your website to directories.
Run email marketing campaigns: Email marketing is a great way to stay in touch with your audience and promote your content. Make sure you're sending out valuable content that your subscribers will want to read.
Blogging: Blogging is a great way to share your expertise and build relationships with your target audience. Make sure you're writing about topics that are relevant to your audience and that your blog posts are well-written and informative.
Podcasting: Podcasting is another great way to share your expertise and build relationships with your target audience. Make sure you're creating podcasts that are interesting and engaging, and that you're promoting them on social media and other channels.
Of course there’s a tonne more you can do.
The benefits of organic marketing
There are a lot of benefits to using organic marketing. Here are a few of the most important ones:
Long-term growth: Organic marketing is a marathon, not a sprint. It takes time and effort to build relationships with your target audience, but the rewards can be long-lasting.
Cost-effectiveness: Organic marketing is a cost-effective way to reach your target audience. You don't have to pay for ads, so you can focus your budget on creating high-quality content.
Credibility: When you create valuable content that people find helpful, you build credibility with your target audience. This can lead to more sales and opportunities down the road.
Reach a wider audience than paid advertising: This is because your content will be seen by people who are actively searching for information on the topics you write about.
Build relationships with your target audience: When you create valuable content that people find helpful, they're more likely to follow you on social media, subscribe to your email list, and even become customers.
Increase brand awareness: When people see your content, they'll start to become familiar with your brand and what you do. This can lead to more leads and sales down the road.
Be patient: Organic marketing takes time. Don't expect to see results overnight. Use a multi-channel approach and you’ll see the benefits.
Organic marketing is a powerful way to grow your business. If you're willing to put in the time and effort, you can build a strong foundation for your business that will last for years to come. Need some help. Reach out and book a Discovery Call with me today.