Promotion is only a small part of marketing.
Let's chat about a common misconception I've noticed lately with my clients and my own online observations - the idea that marketing is all about shouting from the rooftops, "Look at me, world!"
I know the promotions part of marketing is the fun part: building campaigns, creating content, dancing on TikTok if that's your thing, but that is only a small piece of the marketing pie.
We need to look a little deeper before we start shouting about how awesome your thingamajig or dooveywhatit is.
I want you to think about the below:
UNVEILING THE DEEPER LAYERS OF MARKETING: MORE THAN JUST SHOUTING FROM THE ROOFTOPS.
SETTING THE STAGE - PRODUCT:
What's Your Biz or Product Bringing to the Table?
Your business or product isn't just a mere thingamajig or dooveywhatit; it's a unique entity with its own identity. Take a moment to unravel its distinctive qualities and what sets it apart. What benefits does it offer? Is there an inherent charm that makes it not just good to buy, but irresistible?
When crafting content around your product, emphasize these unique aspects. Use keywords that resonate with your brand's identity, focusing on the benefits that provide value to your customers.
THE PRICE IS RIGHT- PRICING:
Finding the Sweet Spot Where Value Meets Needs
Pricing transcends the numerical aspect; it's a language that your brand speaks. Striking a balance where value aligns seamlessly with your customer's needs is pivotal. Consider your pricing strategy as a conversation starter. What does it communicate about your brand? The price tag of your product or service isn't just a number; it's a narrative that shapes perceived value, influencing customer decisions and behavior.
In blog content addressing pricing, integrate keywords related to your pricing strategy, emphasizing the value proposition and how it caters to the needs of your target audience.
WHERE THE COOL KIDS HANG OUT- PLACE:
Online, Offline, or Both?
Understanding where your business 'hangs out' is akin to knowing the trendiest party spots. Whether it's in the digital landscape, the physical realm, or a harmonious blend of both, knowing your business's place is pivotal. How do people access and purchase your product or service? Is the buying process streamlined and convenient?
Create content that underscores your business's location and accessibility. Utilize keywords that highlight your online presence, physical location, and the ease of purchasing your offerings.
PARTY TIME - PROMOTION:
The Grand Finale
Now, armed with a deep understanding of your product, an effective pricing strategy, and a grasp of your business's 'hangout,' it's time for the grand finale – promotion. This is the moment to shout from the rooftops, "Look at me, world!" However, here's the secret sauce: by meticulously addressing the product, price, and place, your promotion transcends mere noise. It transforms into a resonating message, reaching the right audience in the most impactful way.
When crafting promotional content, ensure it reflects the comprehensive strategy you've established. Use keywords that underscore your holistic approach, targeting the right audience with a message that resonates.
Navigating the marketing scene can feel like wandering through a maze, right? I get it. If you’re scratching your head, wondering where to start, I’m your go-to guide. Let’s cut through the noise and work together to shape a marketing strategy that fits your style. Whether you’re ironing out your product details, figuring out the sweet spot for pricing, or gearing up for a promotional party, I’ve got your back. No fluff, just practical help to make your marketing journey a breeze.
Ready to dive in and make some real progress? Let’s connect!